Good business website = successful business
Modern society has long passed the stage of informatization, and now any sphere of activity is reflected in the Internet.
As for business, for it the Internet has become almost the only way to make money and search for customers. But in order to function effectively it is not enough just to have access to the Internet, you also need to have a high-quality information product that would talk about the status of the enterprise.
Why do you need a good business website?
This question is asked by people who, as a rule, have no relation to business and the promotion of goods and services. Because modern businessmen know that a good site is a business card of an enterprise, by which the company itself is judged .
Today, potential and real consumers do not want to knock down in search of the right product or service. Therefore, the cycle of contact with the client has somewhat changed and looks like this:
- The buyer thought about the fact that he needs to purchase a certain product.
- He looked on the Internet all the relevant resources.
- Analyzed the range and pricing of selected sites and chose the best.
- Made an order via the Internet or contacted the seller and made contacts to make a purchase.
Entrepreneurs who are interested in customer behavior and the course of their thoughts should understand what actually drives them and how to stand out from the competition.
Such a competitive struggle takes place today in the Internet space, and it can be won only by creating a high-quality company website that will satisfy the needs of customers.
A good business site should perform a large number of tasks
1. Carry information to potential customers
This is not just advertising, but unobtrusive advertising to loyal consumers. Information can be different, from educational articles on the site, to the description of the product and master classes on its application.
2. Attract new customers and keep permanent ones
If customers are subscribed to newsletters from the site, they will always be aware of new acquisitions and changes in your activities. This allows you to establish closer contact and will not let you forget about the existence of a store or company.
3. Create a positive image of the company
Often, many firms do not even have an office, but having a good website creates an image of a large enterprise, where they care about customers and take business seriously.
What makes a good website?
There are several criteria for assessing the degree of attractiveness of the site:
1. The interface, that is, the initial page, which should be accurately framed
Everything should be thought out: colors, font size, shape, content written. You should not use an ordinary book font on a plain screen. Such a site is unlikely to attract attention and consumers.
It is necessary to take into account the latest fashion trends and conduct periodic updates of the site, for example, seasonal. Then, the person who has come on a site, will see, that the company cares both about the resource and about the buyers.
2. Information content
You can tell about the history of the company, its achievements and awards. Information about contacts and managers should also be located in a prominent place. Do not hide the names and surnames of managers – this fact can alert customers, maybe they hide something from us.
For those who have nothing to hide, you can put copies of their certificates and authorizing documents, which will indicate the seriousness of the enterprise. Content is important to customers, therefore, if the company sells goods, then the site should have a detailed description and photographs. If this is not done, then orders are unlikely to go up.
3. Frequency of updates
If the last change on the site took place six months ago, then you should not wait for success from such a site. In addition, the search engines will not find the site and it is unlikely that anyone can get to it. Search engine promotion is a prerequisite for website promotion and attracting more customers.
4. Special features
Just to tell about yourself and demonstrate the assortment is not enough, you also need to create special opportunities for site visitors. For example, in the catalog it is necessary to provide the ability to select search parameters among the products.
Serious companies should take care of the presence of a site administrator who would be able to answer clients questions. Many offer to even make a call online to consult on issues of interest.
As you can see, making your site attractive and modern is not at all difficult, but it costs a lot of money.
However, having spent once on creating a quality product, you will need to maintain the site and constantly update it. If you look at the statistics of the relationship between the state of affairs in companies and the quality of their sites, one conclusion that will come is: “A good website is the key to a successful business.