Creating and hosting a site on the World Wide Web, although important, is only the first step in business development.
The second equally important task is to attract visitors to the site, potential buyers of your product. To do this, you need to promote your site in search engines for keywords. So tha any user, who types in the search box the product of his interest, comes to your website, where this product is presented. This process is called search engine optimization.
Search engine optimization is a complex of cumulative actions, diverted to increase the position of the site in popular search engines. Usually, the user, when querying for keywords, scans the sites located on the first page of search result. To ensure that the site is as high as possible towards the first place, for these queries, is the main task of search engine optimization.
There are several important ways to optimize sites, which can be divided into two groups:
White optimization is an opportunity to promote a site in accordance with the recommendations of search engines of the modern network, and which will never give search engines the chance to “ban” your site. This optimization focuses on writing texts using the most popular key queries. Other options include posting on blogs, registering on forums, where you can specify a link to your site in a user profile, as well as posting articles with links to a site on social networks and a live journal.
Quite good opportunities are given by promotion of your site due to an exchange of links with the sites which are on the first page in search engines. But this requires a mutual agreement with the owner of the site.
Black optimization, as a rule, can bring you a result much faster, but you should be aware that such optimization is quickly exposed by search engines and can lead to the imposition of a filter or even a “ban” of the site.
Of course, this method should not be applied to your sites, but you still need to know about it. These methods include: site overloaded with keywords, text color matching the background color, doorway pages that users do not see but created exclusively for search engines and much more.
In general, success in online business, colleagues. Write if you need help.